Genesis Networks has gone live with an advanced data network solution from Telstra Ltd, a division of Telstra International, which delivers video transmission services from the Asia Pacific to the international broadcast market.

Major broadcasters, TV channels and production companies such as the BBC, Bloomberg, Fox, Setanta, National Geographic and Sky use Genesis Networks’ global Video-over-IP services for live news and sports broadcasts and transmission feeds.

The new Telstra Ltd network significantly extends Genesis Networks’ reach in the Asia Pacific market, enabling it to meet rapidly growing service demand and follows a successful pilot project with Telstra handling TV transmission of the Australian Open tennis. 

“Telstra is a Tier 1 global service provider and operates one of the most advanced networks in the Asia Pacific, making the company our natural partner of choice,” said Dan Brenneman, Director of Engineering at Genesis Networks. “Working with the European arm of Telstra gives us an ideal bridge between our US and Asia Pacific operations. Telstra Ltd has in-depth experience of working with customers in the media and broadcast sector and has a proven track record in delivering complex, business-critical international network solutions.”

Telstra is providing network access and high-availability co-location facilities for Genesis Networks’ video transmission equipment in Points-of-Presence (POPs) in Australia, New Zealand, Hong Kong, Tokyo and Singapore. International connectivity is being delivered via 155mbps (OC3) private lines to guarantee end-to-end Quality of Service covering the co-location sites.

“Transmitting live broadcasts using Video-over-IP real-time application is technically challenging, especially when done on a global scale” said Simon Vye, CEO at Telstra Limited. “Therefore, to be selected by Genesis Networks is a great testament of our ability to deliver high quality, resilient international network solutions against the most complex and demanding customer requirements where downtime is not an option.”

NOTES TO EDITORS

About Genesis Networks

Genesis Networks provides broadcasters, cable networks, production companies, and corporations with high-quality customised global video transmission services that are reliable, flexible, and affordable. The Genesis Networks platform is a next-generation, IP-based fibre and satellite video network with cutting-edge switching and compression technologies. With more than 100 locations worldwide and growing, many organizations can now take advantage of Genesis Networks services. The company’s network operations centre in New York City maintains the health and standards of the global network while the Genesis Networks proprietary software system, IRIS, allows clients to have remote, real-time network monitoring, scheduling, and control capabilities. Additional information on Genesis Networks and its innovative products is available at www.gen-networks.com.

About Telstra Ltd

Telstra Ltd is the UK-based arm of Telstra International. Telstra International is a global communications service provider and a division of the leading Australian-based, tier 1 telecommunications and information services company, Telstra Corporation Limited.

Telstra provides global solutions to over half of the world's top 500 companies, spanning the Asia Pacific, Latin America, North America and Europe. Telstra owns one the most technologically advanced IP backbone global networks in the world, offering an extensive portfolio of state-of-the-art solutions.  Service offering includes voice and data - total managed network solutions using Global IP-VPN (MPLS), Internet, ATM, Frame Relay, Private Lines, hosting and co-location. Value-add services include fully managed CPE, network reporting, consulting, project management, service tools - allowing customers to monitor and view their network status 24/7.

Telstra Limited’s portfolio is complemented by its independently-owned and managed switched UK network. The network incorporates strategic Points of Presence (PoPs) across the UK, including two state-of-the-art data centres located in London Docklands and Cambridge, and interlinks seamlessly with Telstra’s highly-advanced global network.

Visit www.telstra.co.uk for further information.

For further information on Telstra Ltd, or to arrange an interview or request photography, please contact George Coleman or Lisa Worrall at Nelson Bostock Communications:

Phone: +44 (0)20 7229 4400 
Fax: +44 (0)20 7792 7431
Email: george.coleman@nelsonbostock.com / lisa.worrall@nelsonbostock.com
Web: www.nelsonbostock.com